VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Join multi-award winning teacher and researcher from the University of Canterbury, Professor Ekant Veer, as he chats with friends about marketing, society, consumers and consumption in this educational podcast designed to support your own understanding and learning. Various chats, whakaaro, kōrero, discussions and questions.
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Episodes
Monday Jan 24, 2022
Monday Jan 24, 2022
In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays culturally safe in the spaces she operates in to unleash the potential of Māori.
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise the efficacy of their digital approach.
Monday Jan 17, 2022
Monday Jan 17, 2022
In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May (www.peramay.com) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and marketing as well as some of the trickier issues of privilege and fast fashion.
About VeerOffTrack
So, I started this podcast to add some flesh to the theory I teach in class by talking to people who are working in the marketing world. It soon became an easy excuse to chat with cool people, thinkers, doers, movers, influencers and drivers of change. Not all of them are CEOs of massive organisations but all of them are making a difference in their communities. Feel free to fire me some recommendations or if you want to have a kōrero with me, then get in touch!
Twitter: @VeerOffTrack
//www.canterbury.ac.nz/postgraduate/contact-us/contacts/ekant-veer.html